Do you have customer type profiles?
Is your marketing targeted for your customers?
Are your ideal customers engaging with your business?
If your answers were all no, then you aren't getting the most bang for your buck. The problem with one-size-fits-all marketing is that no two customer types are the same. Think about yourself as a customer. Do you have the same needs as your neighbor down the street? I'm guessing that's a no. Then why treat all your customers as carbon-copy-cookie-cutters of each other? They are all unique people, with experiences and preferences that influence the products and services they use. And you can learn to understand all of that and how to use it to reach your ideal customer and serve them in the best way possible. It's time to get targeted.
If you aren't targeting your customers, you're missing the opportunity to solve a problem they have.
the power of targeting...
Think about the sea of customers out there as a dart board with all the rings leading to the center bulls-eye. You are the dart being thrown, trying to reach the center sweet spot and all your customers make up the rings. There's a tons of different types of customers out there. Hit outside of the outer ring and you're missing your customer base entirely. Hit the outer ring and you're using one-size-fits-all marketing to reach all your potential customers at once. Hit the second or third ring inward and you are starting to get more targeted in your marketing efforts, reaching two of your customer types but they may not be the best fit for the specific product or service you are marketing. Hit the center bulls-eye and you've nailed it with hyper targeting for your ideal customer. Your ideal customer is the customer that would benefit the most from your business. Every business has an ideal customer. It may differ for each product and service but this is the sweet spot that you want to hit every time, before branching out to other customer types.
Ideal customers will be the most valuable and loyal assets to your business.
Why you need this...
Imagine if your business was flooded with customers who genuinely need your products or services. Every person feels like the perfect fit for your business. They're all people who you love working with and know you are helping through your business. Sounds amazing doesn't it?
This is the ideal that I think we all shoot for. To get there you need the power of customer targeting. You need to know where your sweet spots are and how to effectively reach them. That's all achieved through customer profiling and targeted marketing.
Here are just a few of the benefits you can get from Target Your Ideal Customer:
You can't be everything to everyone, so start being all you can for who needs you.
why we should work together...
I've been working in marketing and communications for a decade. All the brands, people and businesses I've worked with over the years all have one necessity in common: clear and unique business messaging. This is what gives businesses a guiding purpose that stands out among the competition. Most businesses answer the basic questions of what they do, how they do it and who they help but completely overlook the most important question on why they do it all. This question is the difference between a business that connects with its employees, customers and industry in a meaningful and unique way and business that doesn't.
She got me unstuck and excited to take the next step.
Before I began working with Tiffany, I was stuck. I was fine with word-of-mouth client referrals but my business was just building too slowly. I didn't know how to take the next step and felt overwhelmed to make a move. Now I am clear on how I am unique and standout from the rest of my competition; I know who my target customer is; and I know what to do next. I'm excited to take the next step, now that I know what it is.
ANA SAROJ | OWNER AT CORE BODY PILATES
what you can expect...
You're going to explore, discover, identify and outline everything about your ideal customer and various customer types. This will empower you with all the information you need to make your marketing efforts as efficient and effective as possible. Here's a sampling of what you'll learn in Target Your Ideal Customer:
All of this will help you cut through the clutter of customers out there and hone in on the ones that matter. It'll help you stop wasting countless hours and dollars on the wrong customers for your business. In the Target Your Ideal Customer program, you'll receive a 9-page workbook designed to get you clear and confident about your customer base and give you the insights you need to make it happen. In the workbook, you will put pen to paper on:
You will also receive 1-hour of 1:1 coaching time to dig deep on industry best practices and any questions you might have. My goal is for you to leave this program 100% aware of all your customer types, have clarity on who your ideal customer is, know exactly how to reach them, and feel confident about your next steps.
Armed with information and insights, you will take your marketing to the next level.
choose your investment option...
You could pay as high as $3,000 to hire an independent consultant or company to research, identify and profile your target customers. You could also use one of the other do-it-yourself workbook programs that start at $300. You could even go it solo and use online tips to work through the customer targeting process. All of these would leave you without a business co-pilot to ensure you aren't missing mark and your bank account hurting. For a fraction of the cost, you will get 1:1 expert insights, strategies and advice throughout the process and a Q&A style workbook designed to make this as easy and valuable as possible.
Don't lose out on reaching your target customers and helping to make their lives better.
a message from me to you...
Reaching your customers is a full-time job. As a business owner myself, I know how difficult it is to cut through the noise and be heard. With Target Your Ideal Customer, you will do the hard work required to reach your customers and be heard. I'm passionate about helping businesses do better and want to get you efficiency and effectiveness you need to propel your business sales. I can't wait to jump in to this with you and get your clarity and confidence sky high. I hope I get the honor of working with you and your business.